If you’ve been freelancing, doing gig work, or looking for a flexible way to earn more while enjoying the outdoors, learning how to start a pool cleaning business could be your next big step.
Pool service is one of those industries with steady demand—families, hotels, gyms, and rental properties all need clean, safe pools year-round. Whether it’s the constant sunshine in California, the long swimming seasons in Florida, or seasonal openings up north, there’s always work waiting for reliable cleaners.
In this guide, we’ll walk through the essentials—from the pool cleaning business start-up cost to finding your first clients—so you can turn your idea into a real income stream. By the end, you’ll know how to become a pool cleaner, start landing jobs, and grow your services into a profitable business.
Key Takeaways
- Starting a pool cleaning business is a flexible, outdoor-friendly way to transition from gig work to steady self-employment.
- Hands-on experience and basic training, such as working for another company or earning a CPO certification, can set you up for long-term success.
- Focus your services on what you can confidently deliver first, then expand as you build skills, get feedback, and reinvest in better tools.
- Choose a clear, searchable business name, register your business legally, and secure insurance to protect yourself and appear professional.
- Stick to essential equipment in the beginning and avoid overspending; rent or borrow specialty tools until your income grows.
- Get your first clients quickly by leveraging your personal network, using free tools like Google Business, and actively asking for reviews.
- Avoid common mistakes like undercharging, skipping insurance, and ignoring leads—these can seriously limit your growth or sink your business early.
Why Start a Pool Cleaning Business?
A pool cleaning business offers flexibility, recurring income, and strong growth potential. For gig workers and freelancers, it’s one of the more practical ways to shift from short-term jobs into long-term ownership.
1. Flexible Schedule and Outdoor Work
As a pool cleaner, you have control over your schedule. Whether you prefer early mornings, afternoon clients, or seasonal work, you can set hours that fit your lifestyle. Plus, working outside makes the job more enjoyable than being tied to a desk.
2. Low Barrier to Entry
Unlike trades that demand years of training or expensive certifications, the pool cleaning business start-up cost is relatively low. Many beginners start with affordable equipment and learn the ropes by working for an established service first. Just make sure to check if your state requires a license or certification before you begin.
3. Side Hustle to Full-Time Potential
A lot of cleaners begin part-time and scale into steady weekly clients. Over time, that side hustle can grow into a full-fledged company. If you’re wondering how much do pool company owners make, earnings vary based on client base and location. Independent owners often make between $50,000 and $90,000 per year, while those who expand with a team can push into six figures.
How to Become a Pool Cleaner
If you’re wondering how to become a pool cleaner, the smartest first step is to gain hands-on experience before launching your own business. Learning the craft upfront helps you avoid costly mistakes, understand industry standards, and build confidence with future clients.
Here’s a clear path to get started:
1. Work for Another Pool Service Company First
Working under an experienced pool service company gives you real-world exposure you can’t get from books or videos. You’ll see firsthand how routes are scheduled, how many pools can realistically be serviced in a day, and what challenges come up on the job. For example, you might learn how to troubleshoot unexpected problems like clogged filters, green water after a storm, or customers with unique requests.
This early experience also helps you understand how pricing works, how customer interactions are handled, and how to balance quality with efficiency—skills that are crucial once you decide how to start a pool service business yourself.
Pro Tip: Seasonal work is perfect for gaining experience without a huge commitment. Many companies look for extra hands during the busiest season, summer.
2. Get Basic Training or Certification
Even if your state doesn’t require formal certification, structured training gives you credibility and ensures you deliver safe, reliable service. Programs like the Certified Pool Operator (CPO) course teach you how to calculate chemical dosages, maintain filtration systems, and handle emergencies like chlorine spills. This knowledge can save you from costly mistakes and help you stand out from competitors who only know the basics.
If you’re serious about building a career, certification also signals professionalism to potential clients and positions you for higher-paying jobs. Plus, once you understand the science behind pool care, you’ll feel more confident expanding into commercial accounts down the road.
Pro Tip: Check state or local regulations. Some areas require specific certifications to manage community pools, hotels, or gyms.
3. Master the Basics of Pool Care
Day-to-day pool cleaning involves much more than skimming leaves. You’ll need to learn how to vacuum efficiently, brush walls without damaging surfaces, and inspect equipment like pumps and heaters. You’ll also get comfortable balancing water chemistry, which is both an art and a science—too much chlorine burns eyes, too little leads to algae growth.
Over time, you’ll start noticing patterns, like which pools tend to get dirty faster due to nearby trees or which customers prefer a certain “look” to their pool water. This attention to detail helps you deliver better service and eventually charge higher rates.
Pro Tip: Keep a small logbook or use an app to track each client’s pool history. Noting recurring issues or seasonal trends helps you solve problems faster and adds value for your clients.
4. Build Your Soft Skills
Technical ability alone won’t keep clients coming back—you also need soft skills. Customers often trust pool cleaners with their backyard spaces when they’re not home. That trust comes from showing reliability, professionalism, and respect.
For example, being punctual shows you respect their schedule. Explaining what you did during each visit builds transparency, like closing gates after leaving or wiping down wet surfaces. These habits build client loyalty and make it easier to secure referrals, which is one of the fastest ways to grow when figuring out how to start a pool cleaning business.
Pro Tip: Always communicate in a way that matches your client’s preference. Some prefer quick texts, while others want detailed updates. Matching their style builds trust faster.
A Step-by-Step Guide on How to Open a Pool Cleaning Business
Before you can land your first client, you need a solid foundation. Each step below prepares you for success, making sure you have the knowledge, structure, and tools to launch your business with confidence.
1. Validate Demand (Quick Market Research)
Jumping in without understanding your market can lead to wasted time and missed opportunities. Market research helps you figure out if there’s enough demand in your area, what competitors are already doing, and where you can stand out. Knowing these details allows you to position yourself smartly instead of competing on price alone.
- Check how many residential and commercial pools are in your area.
- Look up existing competitors on Google Maps, Yelp, and local directories.
- Identify service gaps, like neighborhoods not covered or limited weekend availability.
2. Define Your Services
Clarity is key when deciding what services to offer. If you try to do everything from day one, you risk stretching yourself too thin. Starting with a clear service list helps you target the right customers, price effectively, and deliver consistently good results. As you gain experience, you can expand your menu and take on more specialized jobs.
- Weekly or bi-weekly cleanings (skimming, vacuuming, brushing)
- Water testing and chemical balancing
- Green pool cleanup for neglected pools
- Equipment checks and small repairs
- Seasonal openings and closings in colder climates
3. Choose a Business Name and Structure
Your business name is part of your brand identity and the first impression clients get. Pair that with the right business structure, and you’ll build credibility while protecting yourself legally. Think of this step as laying the foundation for both recognition and financial stability.
- Keep names simple and relevant (example: AquaPro Pool Cleaning).
- Check that your chosen name is available as a .com domain.
- Register your business as a sole proprietorship, LLC, or corporation, depending on your goals.
4. Get Required Licenses & Certifications
Licenses and certifications prove your professionalism and, in some cases, are legally required. Having them reassures clients that you know what you’re doing, especially when handling chemicals or servicing commercial properties. Insurance also protects you from unexpected costs if something goes wrong.
- Swimming Pool Contractor’s License (if handling major repairs)
- Certified Pool Operator (CPO) certification, often required for commercial work
- Local business license and federal tax ID
- Liability insurance to protect against accidents or property damage
If paying for your CPO training, cleaning business startup costs, or covering your first year of insurance feels like a financial stretch, Giggle Finance can help. We offer cash advances of up to $10,000, so you can get the certifications, equipment, and coverage you need without slowing down your launch. Apply now!
5. Open a Business Bank Account
Mixing personal and business money is one of the fastest ways to create financial stress. Opening a separate account makes taxes easier, builds credibility with customers, and keeps your cash flow transparent. It’s a simple step that saves headaches later.
- Open a dedicated checking account for all income and expenses.
- Consider a business credit card for equipment purchases.
- Use accounting software or apps to track mileage, receipts, and invoices.
6. Plan for Transportation
Aside from being your mode of transportation, your vehicle is essentially your mobile office and storage unit. A reliable, organized setup allows you to look professional, keep chemicals safe, and make your day more efficient.
- A pickup truck or van is ideal for hauling gear.
- Install racks or bins to organize poles, nets, and chemicals.
- Keep your vehicle clean and well-maintained to look professional.
7. Purchase Equipment and Supplies
You don’t need the fanciest equipment to start, but you do need reliable basics. Good tools help you do the job right, while showing clients you’re professional and prepared. Investing wisely now sets the stage for smoother operations as you grow.
- Pool skimmer, net, and manual vacuum
- Telescoping pole and brushes
- Professional water testing kit
- Chemical containers and safety gear
- Branded shirts or signs for a polished look
8. Set Up Business Systems
Systems keep you organized and prevent you from scrambling once you get busy. From scheduling to invoicing, setting up processes before your first client ensures you look professional and run efficiently from day one.
- Scheduling software or apps to organize client visits
- Templates for estimates and invoices
- A system for tracking recurring jobs and payments
- A simple website or social media page to showcase your services
Running & Growing Your Pool Cleaning Business
Once you’ve taken the first steps to open your business, the real challenge is keeping it running and growing. This involves setting the right prices, attracting customers, turning them into long-term clients, and eventually scaling your operations so you can increase income without burning out.
1. Pricing Your Services
Your pricing strategy directly impacts profitability. Set rates too low and you’ll struggle to cover the cleaning business start up cost and day-to-day expenses. Price too high and potential customers may pass you over before you have the chance to prove your value.
Common pricing methods
- Per-visit pricing – Great for one-time cleanings or vacation homes. Rates vary depending on pool size, condition, and location.
- Monthly contracts – Weekly or biweekly visits for a flat fee give you predictable income and clients' peace of mind. Many new owners stabilize their finances once they secure a few contracts.
- Add-ons and upsells – Offer chemical balancing, filter cleanings, or green pool recovery at an extra charge. These services boost income without taking up much time.
What impacts earnings the most
- Location and pool season length
- Number of recurring contracts
- Range of services offered
- Efficiency in planning routes and minimizing downtime
Seasonal considerations
Spring and summer are peak months. Many cleaners earn a large share of their annual income here, so plan for long workdays. Use the off-season to maintain equipment, invest in marketing, or add certifications to improve your services.
2. Getting Clients Fast
When starting out, you don’t need a fancy website; you need paying clients. The faster you land those first jobs, the quicker you can build word-of-mouth and momentum.
Start with your network
- Let friends, family, and neighbors know you’re offering services.
- Share on social media or community groups.
- Offer a discounted first clean in exchange for reviews or referrals.
Go where pool owners are
- Facebook and Nextdoor groups answer questions and then promote services naturally.
- Craigslist—list under “Services” with clear details and photos.
- Realtors—offer free pool inspections for new homeowners who may need ongoing service.
- HOAs and property managers—one good relationship here could lead to multiple contracts.
Marketing essentials
- Set up a free Google Business Profile to appear in “pool cleaning near me” searches.
- Use yard signs, vehicle magnets, or branded business cards to look professional.
Ask for reviews from day one
Follow up with a thank-you text and request a review after every job. Over time, this builds credibility and improves your local search rankings without paid ads.
3. Building a Client Base
Getting clients is step one—turning them into repeat business is where growth happens.
Retention strategies
- Offer monthly service contracts instead of one-off visits.
- Send seasonal reminders for pool openings and closings.
- Provide small touches like water test sheets or quick care tips.
Partnerships that grow business
- Realtors referring new homeowners.
- HOAs and property managers hiring you for multiple pools.
- Pool supply stores recommending you to customers.
Encourage referrals
Offer discounts or a free service for clients who refer others. Referrals are one of the fastest ways to scale without heavy advertising costs.
4. Scaling Operations
Once you have steady work, you’ll reach a point where you can’t handle everything yourself. Scaling helps you earn more while working smarter.
Hiring help
Bring on part-time cleaners to handle routine visits so you can focus on customer relationships and higher-value services.
Expanding services
Offer equipment repairs, installations, or seasonal pool openings/closings. These additions increase revenue per client and set you apart from competitors.
Raising rates strategically
As you build reviews and reliability, gradually increase prices. Clients are usually willing to pay more when they see consistent results and professionalism.
Common Mistakes to Avoid When Starting a Pool Cleaning Business
Even experienced cleaners can stumble when they switch from gig work to running a business. Avoid these pitfalls and you’ll save yourself a ton of stress.
1. Undercharging for Your Services
It’s easy to feel like you need to set super-low prices to get your foot in the door. But undercharging is one of the fastest ways to burn out. You’ll end up working long hours, using your own money to cover supplies, and wondering why your bank account isn’t growing.
Instead, take the time to research what others in your area are charging. Look at both independent cleaners and established companies. Then, figure out your real costs—chemicals, gas, tools, insurance, and your time. Once you’ve got that down, price in a way that covers your expenses and still gives you room to profit.
2. Skipping Insurance
When you're starting out, it might seem like liability insurance is an extra expense you can delay. But skipping it is a huge risk. Accidents happen even if you're careful. A spilled chemical, a scratched pool liner, or a cracked filter can turn into a costly problem fast. Worse, if someone claims an injury tied to your service, you're on the hook. Liability insurance is your safety net. It protects you and your business.
3. Not Tracking Expenses
Keep track of every business-related expense, such as chemicals, tools, mileage, uniforms, fuel, and software. Whether you use an app, a spreadsheet, or even a shoebox full of receipts, the goal is the same: know where your money’s going. These records help you budget better and unlock tax deductions that can save you a nice chunk of change.
4. Ignoring Leads and Referrals
Responding to calls, texts, and emails quickly, ideally within a few hours, shows professionalism and reliability. It also increases your chances of landing the job before someone else does. And when a happy client sends a friend your way, follow up immediately.
Is a Pool Cleaning Business Right for You?
Starting a pool cleaning business isn’t a get-rich-quick scheme, but it is a realistic, affordable way to turn your skills into a steady income and long-term business.
If you like working outdoors, enjoy hands-on work, and are willing to put in consistent effort, this path might be a great fit for you.
And if startup costs, like buying equipment, paying for certifications, or covering insurance, are holding you back, Giggle Finance can help you get moving faster. With cash advances of up to $10,000 for gig workers and small business owners, you can invest in your business now and pay it back over time as you grow.
Make this your year to be your own boss. Apply with Giggle Finance and take the first step toward your pool cleaning business.
Frequently Asked Questions on How to Start a Pool Cleaning Business
How much do pool company owners make?
Most solo pool cleaners earn $50 to $60 an hour cleaning and servicing pools. However, more specialized work, like minor equipment repairs, can push that up to $150 or more per hour. On the other hand, a pool business owner can earn $80,000 to $100,000 or more per year, depending on their location, the number of clients they serve, the services they offer, and how well they streamline their day-to-day operations.
How to start a pool service business?
Learn pool care basics, get your licenses and insurance, invest in essential equipment, and start finding clients through referrals, local ads, and online listings.
H3 How much does it cost to start a pool cleaning business?
Startup costs can range from $2,000 to $25,000, depending on equipment, vehicle needs, and licensing. Many freelancers start on the lower end by using their own vehicle and buying tools over time.
Disclaimer: Giggle Finance provides Revenue-Based Financing programs for business purposes only. Any mention of any loan product(s), consumer product(s), or other forms of financing is solely for marketing and educational content purposes and to help distinguish Giggle Finance’s product from other comparable financing options available in the markets.